Crestline Hotels Director of Sales & Marketing in Virginia Beach, Virginia

The Westin Virginia Beach Town Center is currently hiring a Director of Sales & Marketing. The ultimate mission of this role will be to drive market share growth and guest satisfaction to one of Crestline’s multi-million dollar business units by offering a strong disposition to revenue achievement and unparalleled customer service.

  • Work at an upscale 236 rooms hotel, centrally located in the Town Center area in Virginia Beach

  • Be a key member of the Leadership team liaising with all department heads across the hotel to include Operations, Sales, Culinary, Housekeeping, Front Office, etc.

A strong predictor of success for the Director of Sales & Marketing will be the ability to:

  • Quickly understand market conditions and provide leadership around maximizing opportunities for revenue growth from new and current customer base and nearby competition

  • Drive a culture of success and effective sales tactics while mentoring the existing sales team

  • Develop cohesion with the General Manager, Revenue Management, and Field Sales & Marketing staff to ensure alignment and open communication

  • Possess excellent selling skills and style to connect quickly with customers

  • Develop pricing strategies with the goal of maximizing hotel profits and share of the market while ensuring the hotel's customers are satisfied

The Director of Sales & Marketing should also be able to work closely and collaborate effectively with:

  • All key leaders across the hotel to include the General Manager, Director of Operations, Front Office Manager, and other Operational Leaders

  • Crestline’s Executive and Field Sales & Marketing Leadership, and Revenue Management

  • Additional Corporate Staff and key members across the Corporate level to include Human Resources, Centralized Accounting, and Senior Operations staff

Key Accountabilities:

  • Strong focus on growth of Total Hotel Revenue and positive RevPAR Index Change Year-Over-Year – your ability to influence and increase these upon starting is key

  • Understanding and execution of the Sales Process to effectively contract group business and secure corporate negotiated rate accounts

  • Understand and champion the hotel’s overall Business Plan with a strong focus on execution

  • Ensure a strong understanding of the hotels Comp Set and provide any recommendations to the Field Sales Staff and General Manager

  • Staff Optimization – ensure all newly hired and current sales staff understand their mission and have the tools to execute successfully on the Business Plan

  • Develop and get to know key players to include Hotel Ownership and pertinent Field/Corporate Staff

Education & Experience:

  • Bachelor's Degree (Four Year College or University) preferred: or 7 years of equivalent work experience

  • Strong understanding of Hotel Sales and Comp Sets with a proven track record of success

  • Exceptional communication skills both verbal and written – your ability to communicate and influence by word and writing is a must

  • Excellent Computer Skills – you must have the ability to communicate effectively through email as well as manipulate and analyze information quickly from spreadsheets and databases

  • Budget development and oversight experience

  • Knowledge of Hotel Computer Systems

Preferred Skills and/or Education:

  • 5+ Years Marketing and Sales Experience

  • Full Service experience

  • Starwood/Marriott brand experience

Crestline Hotels & Resorts is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, sexual orientation, gender identity, or disability status.

ID: 2017-14506

Bonus/Incentive Pay: Yes

External Company Name: Crestline Hotels & Resorts, LLC

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